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Google’s New Image-Based Ad Format for Online Retailers
Comparison shopping engines flourish and fade, ad formats evolve, competition and pricing fluctuate; but one thing remains constant: online retailers must continually rethink their advertising mix in...
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10 Tips to Improve the Performance of Google Product Listing Ads
In part 1 of our post we covered the basics of Google’s new Product Listing Ad format and how online retailers can use it to increase sales. This list of best practices is intended for marketers who...
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Three Google Marketing Platforms Crucial to Outdoor Retailers (Winter OR 2013)
An Unofficial Look at AdWords, Product Listing Ads and Google+ Local Presenters: Alex Sepulveda & Adam Lewis Summary from the Outdoor Industry Association: Led by former Google employees, the...
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Allocating Incremental PPC Advertising Dollars
One of the most common questions we get from clients is: “if we can secure additional PPC budget, where should it be allocated?” Pay per click (PPC) channels capable of generating a low cost per sale...
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Specialty Outdoor Retail Stores Still Have a Place in a Digital World
Retail rehab. This historic Salvation Army building in SE Portland is the new home of a unique specialty retail store. While large online retailers are experiencing exponential growth, many specialty...
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Converting Web Traffic Into Customers – Omnichannel Trends in the Outdoor...
We just returned from a fun and productive trip to Outdoor Retailer in Salt Lake City followed by the SIA SnowShow in Denver. As promised, here’s the full deck from our session at SIA for folks who...
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Google’s New Image-Based Ad Format for Online Retailers
Comparison shopping engines flourish and fade, ad formats evolve, competition and pricing fluctuate; but one thing remains constant: online retailers must continually rethink their advertising mix in...
View ArticleClik here to view.
Ten Tips to Improve the Performance of Google Product Listing Ads
In part 1 of our post we covered the basics of Google’s new Product Listing Ad format and how online retailers can use it to increase sales. This list of best practices is intended for marketers who...
View ArticleThree Google Marketing Platforms Crucial to Outdoor Retailers
An unofficial look at AdWords, Product Listing Ads and Google+ Local This material was presented at Outdoor Retailer Winter Market 2013. A video of the session is available here. Session Summary...
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Specialty Outdoor Retail Stores Still Have a Place in a Digital World
Retail rehab. This historic Salvation Army building in SE Portland is the new home of a specialty retail store. While large online retailers are experiencing exponential growth, many specialty outdoor...
View ArticleOutpost Redwood Forum Interview – Adam Lewis
Direct-to-consumer marketing strategies and industry trends. I had the distinct pleasure to sit down among the Redwood groves of beautiful Camp Navarro during Outpost’s most recent flagship event...
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Cyber Week – A Worldwide eCommerce Phenomenon
Cyber Monday 2018 saw an estimated $7.9 billion in eCommerce revenue according to Adobe Analytics. This shattered the previous record and represents a 19.7% YoY increase, making Cyber Monday 2018 the...
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How Does Instagram Checkout and Facebook Shops Work?
The eCommerce world has been evolving at a dizzying pace in response to COVID, led by rapid growth and innovations in mobile payments and online ordering. One of the most notable new tools for brands...
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2021 Cyber Month Deals
Here at Foghorn, we’ve been busy helping our brand partners navigate the kaleidoscope of challenges facing retailers this holiday season. From sourcing and manufacturing to shipping and fulfillment,...
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Black November 2022 Deals
In 2021 we saw brands rethinking the traditional Black Friday model, leaning into longer sale periods with Cyber Week or in some cases, Cyber Month. This year, leading up to Q4 proved to be a bumpy...
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2023 Memorial Day Deals
Kick off summer on the right foot with deals from Foghorn’s amazing partners! Foghorn Labs Brand Partner Memorial Day Deals: BOTE – 15% Off Breeze Paddle Boards Burley – 20% Off Sitewide (some...
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Unleashing Growth with Amazon Ads
Should You Advertise On Amazon? Selling on Amazon can help your business expand its reach and capture high-intent shoppers in today’s competitive market. The platform thrives on discovery, attracting...
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